APU LABS

APU LABS is a brand that will accompany individuals in their active lifestyle journey, helping them discover themselves and harness their inner strength. More than just dietary supplements, they aspire to build a community where men and women can motivate each other to continuously improve themselves on multiple levels, seek balance in daily life, care for their health, cultivate an awareness of a healthy lifestyle, and take control of it.

Rooted in a holistic approach to the body, they seek equilibrium and the joys of movement. Their supplements are designed to excel both in the heart of nature and the urban environment. Individuals can practice physical activity with them, run through forests, hit the gym, enjoy long walks, or simply treat them as a foundation and internal reinforcement that thrives in the hustle and bustle of city life. Their aim is to make all their supplements as practical as possible, catering to a multitude of applications.

Their primary inspiration came from a yearning for closeness to nature: the hues of the Peruvian sun, the scent of sea salt carried by the wind, countless shades of the sky's blue, the deep green, and the essence of Machu Picchu – the awe-inspiring lost city of the Incas. Nestled high in the Peruvian mountains at 2430 meters above sea level, within a tropical mountain forest in the province of Cuzco, Machu Picchu is arguably the most beautiful city created by the Inca civilization. Its massive walls, terraces, and ramps seem to be a natural part of the rocks and mountain slopes. Stretching over 32,500 hectares, Machu Picchu is situated in the most picturesque part of the Peruvian Andes. According to UNESCO, it stands as one of the world's best examples of using natural raw materials to craft extraordinary architecture that seamlessly integrates with its environment. The valleys surrounding the Incan city have been cultivated for over a thousand years, exemplifying an ideal relationship between humans and nature. The inhabitants, living much like their Incan ancestors, thrive on the cultivation of maca, potatoes, and livestock.

Maca, often referred to as the Incan gold, is a true treasure hailing from Peru. Used by the Andean population for thousands of years, its cultivation extends to elevations of 4300 meters above sea level. The cultivation of maca dates back at least 2000 years, with the first documented use dating back to 1600 BCE. For centuries, it has been cultivated on the grassy mountain meadows of Peru. All these elements find their reflection in the serene colors of nature, fostering the discovery of inner harmony – even within a bustling, stimuli-filled city. Simultaneously, their contemplations have always centered around the body and the harmony of the spirit. APU LABS is formed by a team of dedicated individuals. They are diverse, yet they share a collective passion for movement, a desire for a healthy lifestyle in sync with oneself, and a need to establish a community where they can learn from one another and mutually inspire change.