Optimum Nutrition are products known on the market by the distinctive “ON” logo. It is a corporate brand that belongs to Glanbia with headquarters in Ireland. It was set up in 1997 as a result of merger between Avonmore and Waterford Foods. Glanbia incorporates such brands as Optimum Nutrition, BSN, Isopure, thinkThin, Nutramino and ABB. ON sells such products as whey proteins, amino acids, gainers, creatines, multivitamins, fat burners and so on. They also merchandise T-shirts, shorts, pants, hats and shakers.